Tali Grapes is the brand name of the agricultural produce of Moshav Lachish, founded in 1955. The Moshav is home to 66 active agricultural farms that are incorporated into an agricultural cooperative (founded in 1966) in order to market the grapes of the cooperative members directly to marketing chains in Israel and abroad. The agricultural cooperative provides marketing services, concentrated purchase, agricultural instruction, and support for growth and development. However, there is no central role in the management of each farm – every agricultural unit is private business. The focus of Tali Grapes on novel cultivars, technologies and know-how creates a unique opportunity to advance innovations in viticulture.