Nenad Magazin, PhD, is a university professor and expert in the field of fruit production and fruit postharvest at the Faculty of Agriculture in Novi Sad, Serbia. His position as a Vice dean for the development and cooperation with business sector has provided him with a unique perspective on fruit production and major challenges in digital agriculture development, as well as solution uptake by the local and European agricultural sector.
The agricultural sector is rapidly being transformed in the past two decades, faced with old and newly emerging challenges, such as population growth, climate instability, digital insecurity, withstanding global economic crises and driven by fast-paced digitalization. The pressing need for innovative and sustainable approaches to food production is profoundly changing the hundreds of years old agriculture practices towards more resilient, safer and transparent alternatives. Scientific approach and innovation are still the main driving forces of European innovation and yet, the knowledge transfer from academic high tower to farmers and fields is facing numerous challenges.
Firstly, thank you for accepting the invitation to contribute with your expertise to this pressing topic. Please, provide us with a summary of your background, work, and participation in the agrifood sector.
Certainly, knowledge transfer represents a major driver of innovation. How do you see science and the economy jointly pushing toward a brighter food production perspective?
Surely, the academic community has a lot to contribute to the public. One of the major knowledge transfers aside from scientific output is start-up initiation. However, start-ups seem to require substantial public and investment support. What do you consider to be the optimal pathways to support startups and scaleup launching from an academic perspective?
Food production globally is facing numerous challenges. What kind of development of agrifood in the coming years in Serbia do you anticipate?
Digitalization is at the ever-growing momentum across multiple sectors. What kind of new technologies do you see emerging with the agrifood sector in the coming years?
Consumers in Europe are inclined towards more informed decision-making when it comes to food consumption. What trends do you see in consumer behaviour?